about MeiMeij

The brand was born from the passion of MeiMei, a stylist of Chinese origins who, from a young age, followed her mother’s work in a tailoring workshop.
MeiMei studied Fashion Design and Patternmaking, graduating from the Istituto Secoli, a leading fashion education institution in Milan.


In Carpi, the heart of the Emilia district of Made in Italy, MeiMei, together with her husband Zhangfeng Ye, dedicates herself to leading a business capable of delivering contemporary fashion products with
meticulous attention to detail throughout the production chain. Made in Italy defines the brand’s production cycle, serving as a foundational value for the Carpi (MO)-based company, which has been a longstanding partner for prominent fashion houses in the Italian fashion scene.
As a testament to a family tradition, the company seamlessly combines industrial organization and artisanal craftsmanship,
maintaining a production cycle deeply rooted in its local territory.

history

essence + proposition

The brand essence of MEIMEIJ is encapsulated in a feminine, contemporary aesthetic that finds expression in architectural volumes and sculpted silhouettes, softened by romantic details and refined craftsmanship.

The MEIMEIJ woman is feminine, modern, and urban at heart—a vision of femininity inspired by a tailoring heritage passed down through generations.

MEIMEIJ dresses women in all their intrinsic multifaceted and versatile nature.

values

tailoring heritage

The designer’s heritage, shaped by growing up watching her mother’s dedicated work
in a tailoring workshop, is ever-present in the creation of the MeiMeij collections. Garment construction lies at the core of the brand’s product development—a mindset and discipline drawn from the world of couture.
This approach reflects in the thoughtful selection of materials, craftsmanship, textures, and colors.

architecture

Shapes and silhouettes take center stage in the world of MeiMeij.
The visual memory evokes an urban imagery of elegant architecture, minimalist materials, and refined constructions.

woman

The muse that shapes the soul of the brand is the woman herself.
At the center is a sophisticated femininity, rich in complexity and contradiction.
The MeiMeij garment is a blend of delicacy and structure, minimalism and maximalism,
embodied in perfect balance.